Whatsapp pitches all the rage in real estate sales

26.05.2015
A number of property brokerage firms in the UAE are using WhatsApp to send information on new project launches and offers, with some even updating clients on rental properties.
“A new launch next week, affordable prices, 10 per cent down payment, 60 per cent payment post-handover. Call us to book your apartment.” Cold calling is still prevalent in Dubai, but now, buyers can also expect a WhatsApp sales pitch, according to Emirates 24/7. A number of property brokerage firms in the UAE are using WhatsApp to send information on new project launches and offers, with some even updating clients on rental properties. It has been reported that today there are over 800 million who use Facebook-acquired messenger application on a monthly basis with an additional one million that sign up for the app on a daily basis, making it one of the “hottest business markets available today.” “One of the best ways today is to market the project through WhatsApp. You know that the message is delivered and there is a likelihood of the recipient at least checking the message,” states KS, a real estate agent, on conditions of anonymity. “There are companies that provide such services… we use them as they have mobile numbers not just for the UAE but globally. But we do ensure that we don’t overdo it and so the messages are sent only once or twice in a month,” he asserts. Earlier, it was reported that real estate brokers are not allowed to make either telemarketing phone calls or send telemarketing messages to property owners who have not registered their properties for sale or rent in the real estate offices using the official templates.

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